Russ Curry, Ministry of New Media
Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, will provide Coinstar high fidelity data to adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores throughout the United States.
Quividi’s President Olivier Duizabo told us “Quividi enables in-store media to become smarter, with real-time data & AI-driven measurement and optimisation. With its rich data stack and prominent locations, Coinstar’s adPlanet provides brands with the most efficient channel to increase engagement, traffic and sales at the point of purchase.”
Quividi enriches Coinstar’s adPlanet data stack with first-party audience data, letting advertisers target and contextualize their messages in real-time, measure the performance of their campaigns and optimize their communication to drive higher engagement, conversion and sales.
Quividi data also enables adPlanet to transact its inventory programmatically, providing marketers with a flexible and agile solution to reach shoppers at the point of sales.
Today adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. Initial retailers include Albertsons/Safeway, Ahold/Delhaize and Tops.
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