New DOOH Creative And Strategy Agency Launched
Gail Chiasson, North American Editor
Dylan Jones, San Francisco-based digital out-of-home expert and one of our newest contributors, (See our July 28 posting.) has launched Jones Digital Media, a creative agency providing strategic, creative and production services to retailers, network providers and marketers in the DOOH industry.
Jones, executive creative director of the new agency, has more than 20 years experience in entertainment advertising and the DOOH space. He has worked with some of the world’s largest retailers and marketers to advertise their brands and services on out-of-home media platforms.
As vice-president of content strategy at Premier Retail Networks in San Francisco, Jones was the key creative force behind the development of the initial Walmart Smart Network and has worked with Costco, Best Buy, Supervalu and Sam’s Club to maximize impact of their in-store networks. He also created award-winning out-of-home commercials for blue-chip marketers, such as Gillette, Pfizer, Kraft, Disney, Unilever and Nestle.
“Digital out-of-home is one of the most exciting media platforms around,” says Jones. “Jones Digital Media offers the perfect solution for retailers, out-of-home networks and marketers as they evaluate the benefits of this space, but also seek a creative partner with expertise in delivering powerful messages that persuade and motivate consumers.”
The agency offers its assistance both to retailers looking for a consulting partner to help grow or launching anin-store network, as well as to network providers looking for a creative edge to help drive revenue.
Jones also has his own blog where he shares his insights on the DOOH industry.
In addition, Jones started a DOOH Lens at www.squidoo.com/jonesdigitalmedia. (Squidoo is a new site by Seth Godin, author and entrepreneur, where people can create ‘lenses’ on specific subjects.)
Before PRN, Jones spent 10 years in entertainment advertising, advising U.S. Cable Networks, such as Sci-Fi Channel and Cartoon Network, on how to effectively launch in the European market. He has also directed, produced and written hundreds of on-air promotions and movie trailers.
“The most successful approach to advertising on these screens is to create customized content for specific venues, based on on-brand strategy and compelling creative executions,” says Jones. “It is our goal to provide clients with on-target strategy, custom creative, and high-quality productions that engage consumers.”
Jones combines his background in television and movie promotions and on-air branding with his expertise in consumer product advertising in offering his services to the DOOH industry.
August 5th, 2009 at 16:52 @745
Great idea, huge need for this type of expertise.
Both clients and the digital platforms will really benefit.
John