Adrian J Cotterill, Editor-in-Chief
AdMobilize LLC., the world’s number one audience intelligence company and LiveDOOH Signkick, one of Out-of-Home’s most advanced media owner platforms have this week released a new integration that signals a significant next step towards a fully automated future for DOOH.
Using AdMobilize’s AI-driven platform, media owners are able to capture pedestrian or vehicle analytics to inform accurate audiences for their inventory. In the world-first integration released today, this first-party data can now be automatically integrated into the LiveDOOH Signkick platform, without the need for manual intervention. Here, it helps media owners to understand their audiences, price their products accurately and adds the layer of audience data necessary to execute automated and programmatic transactions. In short, it enables a whole new level of sophisticated trading, work that would normally require hours of manual planning and resources, to be completed automatically.
Rodolfo Saccoman, CEO & Founder of AdMobilize told us “This feature will help our clients to unlock programmatic revenue and help the entire industry to progress further. A media owner’s ability to target, quote/book and report back on campaigns using real data and in real-time, completely automatically, empowers them to become an essential part of a brand’s omnichannel strategy. Despite there being many examples of programmatic campaigns that have been carried out in the industry, our own included, they have mostly required manual intervention. But this integration brings us all to a new level. The future of DOOH.”
More specifically, this seamless, automated integration between AdMobilize and LiveDOOH Signkick is used for automating two things:
- Firstly, based on past observations, statistical predictions regarding expected audience attendance are automatically extrapolated for the next few weeks. This data informs detailed planning and scheduling of targeted campaigns, optimizing the efficiency of the advertiser’s message, reducing waste and therefore loss of opportunity, and allowing media owners to better monetize available air time.
- Second, accurate, real-time audience data is automatically coupled with detailed proof-of-play counts, showing the audience that viewed individual ads, and allowing to measure the overall performance of campaigns and creatives. This allows media owners to offer accurate and transparent reports about campaign delivery with virtually no additional effort.
Keni Bernardin, CEO and Founder of LiveDOOH Signkick said “This unique combination of capabilities not only allows for more flexible sales and increased yields in the classical sense, it also offers a powerful tool to media owners seeking to enable or boost programmatic sales. Both the audience-based planning and booking, as well as the transparent reporting based on accurate data are important components to achieve this, and these can now be offered as part of a fully-integrated, highly efficient package.”
AdMobilize and LiveDOOH Signkick’s mutual clients will be the first to access this world-first integration. If you are interested in being part of this you can reach out to AdMobilize at sales@admobilize.com or LiveDOOH Signkick at info@ldsk.io
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