Adrian J Cotterill, Editor-in-Chief
Screenverse, an emerging startup delivering ad management and monetization to digital screen networks, and TouchSource, one of the market leaders in the field of digital building directories and digital signage, have formed a partnership to bring advertising-supported media to the latter’s footprint of 10,000 digital screens in the US.
Ajay Kapoor, CEO of TouchSource said “Our customers want to deliver innovative solutions that deliver a great visitor experience while keeping operating costs lower. Our partnership with Screenverse allows us to help our customers accelerate innovation with modern digital signage and directories while lowering costs to maintain the solution. Together, we’re supporting investments in smart digital signage technology, delivering relevant ads, and allowing contract flexibility that fits all parties. TouchSource and Screenverse deliver a compelling media network that balances the goals of the advertising community with the standards and expectations of top property owners, while giving more control of content for building owners, more content options for advertisers, and flexible contracting terms for all”.
With a focus on connecting office professionals and visitors with large-format, high resolution content, including critical return to work information, Screenverse Office is designed to be a modern canvas for targeted and relevant advertising, public service announcements, and community messaging. This updated, leading-edge digital building signage is placed in prominent shared spaces in commercial real estate; lobbies, elevator bays, and atriums.
Post-pandemic return-to-work momentum is already underway. Data from Kastle Systems and others show that markets like Dallas, Houston, and Austin, TX are approaching 40% building occupancy. High-end professionals — lawyers, financial services professionals, corporate executives — are already “back” to a large degree. And the data show that younger professionals are itching to return to the office to grow their skill sets, social lives, and business networks.
The Screenverse Office Network is positioned to help advertisers reach these young professionals, creative professionals, and high-end professionals who work in law, medicine, media, STEM, and financial services.
Adam Malone, President of Screenverse, sees great synergies in the partnership and told us “Screenverse is in the business of building partnerships with digital place-based and digital OOH media companies who are poised for growth and vitality for decades to come. We love the vision of the TouchSource leadership. They do right by their stakeholders – building owners, workers, visitors – and are committed to delivering enhanced services to make workspaces safer, more efficient, and more fun. We are honored to partner with them to help create the kind of work environments we’d all like to spend time in. Of course, we are also attracted to the audiences being reached by the signage, and the ability to offer full-motion, bright, brilliant paid content to relevant advertisers!”
The Screenverse Office Network is ‘live’ and is available in the Vistar SSP and direct via the Screenverse sales team.
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