Adrian J Cotterill, Editor-in-Chief
National CineMedia (NCM), the largest cinema advertising network in the U.S., and ATM.TV, a nationwide provider of Digital-Out-Of-Home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through HD toppers located on FCTI ATMs at 7-Eleven stores nationwide.
ATM.TV CEO Daniel Aharonoff said “Convenience stores are essential businesses at the heart of the local community, especially at this time when many people are turning to them for quick shopping trips to avoid crowded supermarkets and big-box stores during the pandemic. We’re creating invaluable opportunities for advertisers to reach people while they shop with omni-channel targeting.”
NCM’s new DOOH group, which was created to further unite brands with audiences beyond theaters in a variety of complementary venues, will sell ATM.TV HD out of home media inventory alongside NCM’s Noovie entertainment content and trivia programming on over 8,500 ATM.TV HD 27” screens.
Steve Sapp, Senior Vice President, Digital Out-of-Home Sales with National CineMedia told us ““Movie fans are movie fans, whether they’re out shopping or in a theater, and this relationship with ATM.TV allows us to help brands reach and engage with people at a critical moment when they’re in an active shopping mode. Like movie theaters, 7-Eleven stores are anchors in their neighborhoods – attracting a large, diverse, and valuable group of consumers on a daily basis. ATM.TV’s network ubiquity and ability to target by daypart in a large screen format gives advertisers a lot of options for effective campaign targeting.”
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., they unite brands with the power of movies and engage movie fans anytime and anywhere. NCM’s Noovie pre-show is presented exclusively in 53 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,400 screens in over 1,650 theaters in 190 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC.
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