QMS Media’s global sports technology, media and marketing company TGI Sport today announced a strategic partnership with international investment and operating company Bruin Sports Capital, to further power the company’s global expansion, distribution and commercial growth.
The deal, subject to regulatory approvals, will see Quadrant Private Equity’s investment in TGI separated from QMS with Barclay Nettlefold transitioning into the newly established role of TGI Sport Global CEO and John O’Neill maintaining his leadership as CEO of the QMS Australian outdoor media business.
Quadrant Managing Partner and QMS Group Chairman, Jonathon Pearce said “We set out to create a world leading technology led sports media business. With this technology in place and already showing significant opportunity, partnering with George and the Bruin team provides TGI with a highly qualified partner to ensure the business is able to reach its full potential. Over the past two years, Barclay has been instrumental in developing investments and partnerships across sports, media and technology that have become the nucleus of TGI. This partnership with Bruin allows TGI to pursue its global objectives under Barclay’s leadership whilst allowing QMS to continue its momentum in evolving the digital out of home and media industry locally under the passionate leadership of John O’Neill”.
We are told that the new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide. It follows a series of acquisitions over the last two years that has transformed TGI into an elite technology-led sports enterprise. TGI’s advertising and broadcast technologies are omnipresent across some of international sports’ most prestigious venues and events and have included the likes of UEFA, La Liga, LNR, MLS, England Cricket, New Zealand Rugby, Concacaf and CONMEBOL.
Founder and CEO of Bruin, George Pyne, said “TGI is precisely the type of company we look for at Bruin. Quadrant, Barclay and the leadership team are progressive, innovative, and understand how to create value for its partners in the new sports and entertainment ecosystem.”
The new partnership will see QMS Group CEO and Founder, Barclay Nettlefold step into the new role of TGI Sport’s Global CEO to lead the expanded enterprise, which includes TLA in Australia and the UK, on its ambitious trajectory to become the leading global tech and sport business. The outdoor media business, QMS Media, will operate as a standalone entity and continue to be led by current CEO John O’Neill as the business remains focused on furthering its digital and data leadership and market share growth. He will maintain his involvement in QMS as Shareholder and Board Director.
Bruin Sports Capital is an international investment and operating company specializing in all aspects of the media ecosystem with a concentration in sports, entertainment, technology, marketing, advertising, live events, licensing, and brand strategy. Today, Bruin companies operate in 15 countries with 1,700 employees worldwide. Bruin investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS Chaired by Nassef Sawiris, and a prestigious family investment fund group.
Quadrant Private Equity is a leading private equity firm investing in companies in Australia and New Zealand. Since inception in 1996, Quadrant has raised $6.4 billion from 11 funds. To date Quadrant has completed 80 investments across sectors including retail, healthcare, media, consumer foods, financial services. Quadrant’s investors include Australian and global superannuation funds, investment funds and sovereign wealth funds.
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