Sir Martin Sorrell Says…
Adrian J Cotterill, Editor-in-Chief
The UK’s Marketing Week ran a good interview with Sir Martin Sorrell yesterday.
When he mentions ‘digital’ he means online / Internet we believe so there is not that much in the interview to hang an out of home story around, let alone a dooh story, however he makes a very interesting comment on Focus Media when he says “Our biggest competition in China is not Omnicom or Publicis, it’s Jason Jiang’s company, Focus Media, which started in flat-screen advertising in office elevators”
Anyway a great businessman and well worth a read.
April 10th, 2008 at 23:29 @020
Good article, I liked his input on the influence of events (such as world cup, …) with the advertising industry.
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