OUTFRONT Media Inc. and Broadsign have jointly announced that they’ve teamed up to deploy Broadsign’s out-of-home marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded the company will be able to streamline media sales and operations across this inventory while also improving the media buyer experience.
Lowell Simpson, EVP Chief Information Officer, OUTFRONT Media said “Broadsign’s approach to scheduling, robust sales toolset, and proven track record of supporting large-scale deployments made it an ideal fit to help us transform our offering. It will give us a huge amount of out-of-the box functionality and allow us to spend less time on the minutia and focus on improving both the customer and audience experience,”
Simplifying operations on the backend, the new deployment will make tasks previously only possible in an OUTFRONT office accessible remotely. The open-ended nature of Broadsign’s solution also sets the stage for OUTFRONT to advance workflow automation across sales and operations, as well as improve proof of performance reporting.
Maarten Dollevoet, Chief Revenue Officer, Broadsign told us “A longtime innovator in DOOH, OUTFRONT is propelling OOH advertising into the future with a burgeoning network that supports dynamic creative in top localities around the U.S. We’re excited to be a part of that journey and can’t wait to see how their OOH offering evolves as they unlock new possibilities with Broadsign”.
Broadsign empowers publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs along roadways and in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives. The Broadsign platform helps publishers more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.
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