The restaurant group Yum Brands, which owns KFC, Taco Bell, Pizza Hut and Habit Burger Grill, has acquired Israeli company Tictuk, an app that allows customers to order food while on social media and messaging apps.
Analysts say that the company is “trying to hold on to the digital orders it gained during the coronavirus pandemic”.
Recently, they also acquired Kvantum, which uses artificial intelligence for consumer insights and marketing performance analytics.
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