Russ Curry, Ministry of New Media
The 2021 OBIE Awards virtual show will be held on Monday, May 24th to kick off the annual OAAA/Geopath Out of Home Media Conference being hosted May 24 – 26, 2021.
This will mark the 79th anniversary of the awards program from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem.
Last year, they secured some of the biggest names in creativity, branding, art, and design to judge submissions. Tiffany Rolfe, Global Chief Creative Officer of R/GA, signed on as jury chief to guide an esteemed panel through the judging process.
Tiffany Rolfe said “At a time when we’ve all been more indoors than ever, we’re all more appreciative of our shared spaces—the city streets, the signs and messages we all walk past each day. It will fascinating to see how the medium came to life during this time and how it will inspire us to continue to interpret it as we re-enter the world with new eyes.”
Other celebrated innovators and design pioneers on the jury include:-
- Shepard Fairey, Artist
- Susan Hoffman, Chairman, Wieden+Kennedy
- Kevin Grady, Executive Vice President, Head of Design, FCB Chicago
- Jonathan Mildenhall, Co-Founder and Chair, TwentyFirstCenturyBrand
- Jim Wilson, U.S. Chief Executive Officer, Talon Outdoor
- Leslie Wingo, President and CEO, Sanders/Wingo
Here are the 137 finalists in contention…
BRAND |
AGENCY/SUBMITTER |
| #ClimateChangeofMind | Adams Outdoor Advertising + ECP |
| #StayTheFFhome | Freeform |
| Absolut | Bartle Bogle Hegarty (BBH) |
| Adam & Eve | OUTFRONT Studios |
| Alex Trebek Tribute | Clear Channel Outdoor California |
| Alex Trebek Tribute | Lamar Advertising Agency |
| America’s Tire | DT Advertising |
| AMERICANTBREATHE | Extra Credit Projects |
| Animaniacs | Whisk |
| ARCY | ARCY |
| Arkansas Game and Fish Commission | Stone Ward |
| ArtPop Street Gallery | ArtPop Street Gallery |
| Bark Park Philly | OUTFRONT Studios |
| Beach Park | Out of Home Creative |
| Biden for President | SWAE / Herd Productions, LLC |
| Black Artists & Designers Guild | Colossal Media |
| Black Heart Campaign | OUTFRONT Studios |
| Blender’s Eyewear | OUTFRONT Studios |
| Bookkeeping Illuminations | OUTFRONT Studios |
| Brex | Brex (in-house) |
| Bumble | Milkmoney, Inc. |
| Bumble App | Bumble App |
| Chadwick Boseman Tribute | Clear Channel Outdoor |
| Chattanooga Bakery – MoonPie | Tombras |
| Cheetos | Goodby Silverstein & Partners |
| Coda | Coda (in-house) |
| Corona Hard Seltzer | Delta Media |
| Count On Me NC | LGA |
| Dave’s Killer Bread | NPRP Media |
| Dean’s Home Services | Media Bridge Advertising |
| Digestive Health Specialists of the Southeast | Durden Outdoor |
| Do The Right Thing | Overall Murals |
| EarthDay.org | Extra Credit Projects |
| Eaze | Born & Bred Creative Agency |
| Eddie Van Halen Tribute | OUTFRONT Studios |
| Ending Human Trafficking | OUTFRONT Studios |
| Extra Credit Project | Extra Credit Projects |
| GEICO | GEICO |
| Gold’s Gym | Lamar Advertising Company |
| Goldfish® Crackers | Zulu Alpha Kilo |
| Google Brand Studio | |
| Gordon McKernan | Lamar Advertising Company |
| Guiding Light | Extra Credit Projects |
| Iron City Beer | Top Hat |
| Iron Mule Restaurant and Bar | Adams Outdoor Advertising |
| Ironhead Roofing | OUTFRONT Studios |
| Jackson Hole Mountain Resort | Jackson Hole Mountain Resort |
| Jaybird | Jaybird |
| JLO Beauty | OUTFRONT Studios |
| Kansas City Royals | Walz Tetrick Advertising |
| Kansas City Zoo | OUTFRONT Media |
| Kia Sorento | David & Goliath |
| King of Pops | OUTFRONT Studios |
| KISA Public Radio | OUTFRONT Studios |
| Knox Pest Control | OUTFRONT Studios |
| Kobe Bryant Tribute | Extra Credit Projects |
| Kobe Bryant Tribute | Lamar Advertising Company |
| Kobe Bryant Tribute | OUTFRONT Studios |
| Krasno Krasno & Onwudinjo | Clear Channel Outdoor |
| LA Angels | OUTFRONT Studios |
| Lake Area Dentistry | Lamar Advertising Agency |
| Learn to Grow | OUTFRONT Studios |
| LEGO Masters | Mediahub as Media AOR |
| Lexus | Overall Murals & Moxi Events |
| Little Richard Tribute | Lamar Advertising Company |
| Maker’s Mark | fluent360 |
| Marathon Gas Station | Burkhart Advertising |
| Mary Free Bed Rehabilitation Hospital | Extra Credit Projects |
| McDonald’s | TBWA |
| Michigan State University | Extra Credit Projects |
| MINI Electric | Pereira O’Dell |
| Montefiore-Einstein | Alto NY |
| MPR News | The New Normal |
| Mr. Rooter Plumbing | McKee Wallwork and Company |
| MSU College of Human Medicine | Extra Credit Projects |
| Naadam | Naadam, Colossal Media |
| NASCAR | Zion & Zion |
| NASCAR Championship Race 2020 | Zion & Zion |
| Nature’s Sunshine | LRXD |
| NE Sculpture Co | CCO Midwest Creative Hub |
| Netflix | BLT. 3D Out of Home Production, Midnight Oil Agency |
| Netflix | Rhubarb Agency, Midnight Oil Agency |
| New Mexico United | Clear Channel Outdoor |
| Nova Kombucha | OUTFRONT Studios |
| OAK WiFi | Edelman Creative Group |
| Orange County Animal Services | OUTFRONT Studios |
| Oura | Mischief @ No Fixed Address |
| OUTFRONT Media | OUTFRONT Media |
| OUTPOUR | The Buntin Group |
| Panera Bread | Anomaly |
| Peatos | Broadbeam Media |
| Penguin City Beer | Penguin City Brewing Company |
| Phil’s Oyster Bar | Xdesign, Inc. |
| Pivot Bio PROVEN® | AKC Marketing |
| Preventive Pest Control | Clear Channel Outdoor |
| Promise Neighborhoods of the Lehigh Valley | Adams Outdoor Advertising |
| Reddit, Inc. | R/GA California |
| Ruth Bader Ginsburg Tribute | Extra Credit Projects |
| Ruth Bader Ginsburg Tribute | OUTFRONT Studios |
| Salvation Army | The Richards Group & The Salvation Army Metropolitan Division |
| Samsung Galaxy | Eleven, LLC |
| Saved by the Bell | Kinetic |
| Sentry Surveillance | OUTFRONT Studios |
| Seven-Word Lessons | WorkInProgress |
| Share Love | OUTFRONT Media |
| Snap | OMG, Midnight Oil Agency |
| Spice Sensuality | OUTFRONT Studios |
| Sprite | Wieden+Kennedy New York |
| Stella Artois | Pereira O’Dell |
| Talsma Furniture | OUTFRONT Studios |
| TD Bank | Havas Media |
| The Ad Council | R/GA |
| The Air Zoo | Adams Outdoor Advertising |
| The Flooring Center | Lamar Advertising Company |
| The World Out of Home Organization (WOO) | Talon Group’s Grand Visual |
| Tiff’s Treats | The Shop |
| Travel Texas | Proof Advertising |
| U-Pull R-Parts | Hooker & Company |
| U2 – All That You Can’t Leave Behind 20th Anniversary | DASH TWO |
| Vita Coco Coconut Water | Interesting Development |
| Volvo | Colossal Media |
| Walt’s Hitching Post | Walt’s Hitching Post |
| Warner Brothers | Warner Brothers, Midnight Oil Agency |
| Wild Florida | OUTFRONT Studios |
| WIRES | OUTFRONT Studios |
| World Out of Home Organization (WOO) | New Commercial |
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