Adrian J Cotterill, Editor-in-Chief
Digital Cinema Media (DCM) has announced that it is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.
Karen Stacey, CEO, DCM said “We are thrilled to welcome HIDEAWAY CINEMA as our first Outdoor Cinema partner to further expand our offering to our customers. There’s clearly pent-up demand from people to get out and enjoy experiences once again, and we know that cinema is one of the most missed social activities during lockdown. People’s desire to get back to the cinema experience and once again be captivated by great stories on the big screen will mean brands can make the most of this partnership to target audiences in stunning and immersive environments”.
HIDEAWAY CINEMA has launched a fresh new programme for 2021, offering unique cinematic experiences for its audiences and has partnered with iconic venues in locations around the UK and curated a film programme of both classic and upcoming theatrical release titles.
CEO of HIDEAWAY CINEMA Jack Denman said, “We know society needs normality and routine after a year like no other. Anguish and pain can only be endured for so long, and we hope to bring a small slice of the normality and freedom unique to the world of film. We are excited to bring Hideaway Cinema to a venue near you and know that you will get to enjoy the experience, finally.”
HIDEAWAY CINEMA started as a regional project in the South West of England and over the last year has grown exponentially to offer experiential moments nationwide. In 2021 the outdoor cinema venture will tour the UK from 20 May, with Halloween and Christmas programming to be announced shortly.
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse, Curzon, many other leading independent cinemas and HIDEAWAY Cinema, its first outdoor cinema partner. The power of cinema is its ability to reach and engage audiences with no distractions. The biggest screen, the best sound and impactful content means cinemagoers are engaged and ready to be told stories, so brands have an unrivalled opportunity to entertain and connect with them. In the last few years, cinema advertising has also become easier to plan and buy, becoming more flexible and even more affordable, with shorter production lead times and improved sound and picture quality.
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