Adrian J Cotterill, Editor-in-Chief
Screenverse and TheBulletin.io have announced a multi-year advertising management and sales partnership, in which Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network.
TheBulletin.io is a fast growing startup that operates more than 500 digital bulletin boards in luxury residential buildings. Based in Chicago, and headed by former algorithmic trader Aditya Ramani and agency veteran Thomas Schneider, TheBulletin.io has systematically grown its footprint to offer community organizations, property managers, and advertisers the opportunity to communicate with young and affluent audiences.
TheBulletin.io joins Screenverse’s rapidly expanding portfolio of digital place-based media networks, encompassing apartment buildings, offices, bars and restaurants, grocery stores and other key venues. TheBulletin.io is an ideal complement to Screenverse’s digital outdoor displays in major cities, and the company’s leading networks across essential retail, bars and restaurants, and office buildings.
TheBulletin.io has extended its footprint to New York City, Washington DC, Boston, and Atlanta and claims to be the leading residential digital out-of-home network in the US.
Thomas Schneider said “We are creating real value for residential building operators as well as advertisers. Building operators can keep their tenants and visitors informed and engaged, and advertisers can reach Gen-Z, Millennial, and high-income professionals especially given the rise in remote work. Advertisers have been impressed with the results we can drive for their brands — A leading delivery company attributed a 20% sales lift to the multi-month campaign they ran on our Chicago inventory.”
In concert with Screenverse’s recently launched office network, TheBulletin.io gives advertisers the opportunity to reach young professionals seven days a week where they live, work, and play. Whether people continue to work from home, return to the office, or adopt a hybrid model of the two, marrying TheBulletin’s growing network with Screenverse’s national DOOH footprint enables advertisers to reach real people and real places, while delivering real results.
David Weinfeld, CEO of Screenverse told us “The first thing we look for is whether a screen network is delivering value to its venue partners and audiences. We then look for whether there is a team in place that can manage the technical and strategic challenges that arise from standing up and then growing a national network. As we have gotten to know Adi and Thomas, we are convinced that they are world-class entrepreneurs and we believe that, together, we can build a world class media network.”
For more information about TheBulletin.io residential network, and to inquire about advertising, please contact sales@screenversemedia.com or click here.
Follow DailyDOOH