Adrian J Cotterill, Editor-in-Chief
E Ink Holdings, “E Ink” (8069.TW) has announced the launch of four-color E Ink Spectra™ 3100, a next generation ink platform to support Electronic Shelf Labels (ESL) and retail signage.
Johnson Lee, CEO of E Ink said “E Ink is excited to work closely with our ESL and module partners as we create the next generation four-color E Ink platform. E Ink believes in strong relationships with our ecosystem partners so we can bring the best electronic shelf labels and signage solutions to retail markets. Our next generation E Ink Spectra provides a significant improvement by incorporating four of the most commonly used colors in the retail industry and by bringing higher resolution to these tags and other signage. In addition, Spectra 3100 has the capability of incorporating sparkling flashing mode when changing images and this offers more flexibility to retailers during promotion campaigns.”
ESL adoption has increased exponentially across the world, providing retailers with the benefits of system-wide pricing, labor-free updates, and clear price messaging to customers for an enhanced shopping experience. As retail moves towards more automation, and towards click and collect shopping models, ESL tags provide valuable communication with shoppers, where in store staff may be more productive by reallocating their time to engage with shoppers and to optimize service quality.
Typical ESL using E Ink’s displays have lifetimes of several years on a single coin cell battery, and ESLs can be deployed throughout supermarkets and retail stores, with some models supporting freezer and refrigeration deployments. E Ink’s ESLs offer a wide viewing angle, for improved visibility across the store.
You can learn more about E Ink’s ESL displays here.
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