As a result of Chemist2U, the same day, Australia pharmacy delivery business being spun out of Tonic Media Network, the media network now has a new CEO, namely Richard Silverton.
Richard has been on the Tonic Board as a Non-Executive Director since 2016 and an Executive Director over the past 12 months. He replaces Dr Matthew Cullen who after six years as Tonic’s CEO, will become the full-time CEO of Chemist2U.
Tonic Media Network is Australia’s leading lifestyle, health and wellbeing network. Tonic’s place-based media and digital assets (TV, Digital Panels and Brochure Boards) are positioned in trusted, contextually relevant environments including 5,300+ GP practices, hospitals, pharmacies and health centre waiting areas across the country.
Tonic owns Australian direct to consumer health website myDr.com.au which has over 1.3 million visitors a month searching over 5,500 pages of high quality medical and wellbeing articles, reviews and commentary.
It also has a commercial partnership with global giant Healthline Media, providing exclusive access to highly contextual video inventory across www.healthline.com and medicalnewstoday.com.
Tonic established Aboriginal Health Television (AHTV), a not-for-profit entity which has the potential to reach over one million patients, family members and carers every month in Aboriginal Community Controlled Health Organisations & Aboriginal Medical Services across the country.
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