Adrian J Cotterill, Editor-in-Chief
Road Runner Media Inc. has announced that the company has joined the major Out of Home trade organizations including the Digital Signage Federation (DSF), DPAA, Geopath, and the Out of Home Advertising Association of America (OAAA).
Chris Riley, CEO of Road Runner Media told us “In the short time as members of these organizations, we have benefited tremendously from the new connections and resources that serve to elevate the entire OOH industry. This is an exciting time to be in the OOH industry. Our partnering with these associations is a reflection of our commitment to the industry as we grow and evolve our mDOOH network.”
Road Runner recently announced deals with Siemens to secure screens on 2,500 technicians’ vans. The company’s inventory is also available to be bought programmatically by brand marketers and omnichannel media buyers via Place Exchange.
Kym Frank, President of Geopath said “In building out their new mobile Digital Out of Home network, Road Runner is providing brands yet another channel for reaching and engaging mobile audiences in a measurable and attributable way”.
Currently, Road Runner’s network is active and operational with 150 screens in Atlanta, Boulder, Chicago, Dallas, and Los Angeles, Philadelphia, and Washington D.C..
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