Adrian J Cotterill, Editor-in-Chief
Global, the Media and Entertainment group, is adding London Underground and National Rail to its programmatic platform, significantly increasing digital inventory available to programmatic buyers on DAX.
Ollie Deane, Director of Commercial Outdoor and DAX at Global, told us “This exciting new development is another big step forward for programmatic trading across the Global Outdoor portfolio and demonstrates our continued drive to provide dynamic digital outdoor advertising at scale. For the very first time, advertisers gain programmatic access to these highly attractive environments, providing a huge opportunity for brands looking to reach valuable audiences right across the country.”
Global created its digital advertising exchange, DAX back in 2014 and they now claim that the platform is the world’s largest programmatic trading platform for digital audio and outdoor inventory. We understand that this new inventory takes total audience impacts to 95M every week. The latest innovation provides programmatic access to full motion video on the London Underground and National Rail stations, for the first time.
Alys Donnelly, Head of Programmatic at Kinetic Worldwide, said “As brands look to build reach and awareness in line with the inevitable bounce-back of audiences, programmatic OOH is a powerful channel for advertisers. Global’s move to include further premium DOOH inventory on DAX creates an extremely timely proposition for digital planners looking for immediacy and accountability in the current climate”.
Global’s company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.
On Thursday May 20 Global’s Commercial Platform and Product Director – Outdoor Mungo Knott will be keynoting the in-person AdTECH: OOH – London Conference, which will take place at #SamsungKX as part of London Digital Signage Week. Alys Donnelly, Head of Programmatic at Kinetic Worldwide is also speaking at the event on a panel chaired by Diverssifi Medias Founder Fiona FitzGibbon .
Registration is open and can be found here.
Follow DailyDOOH