Russ Curry, Ministry of New Media
Serial entrepreneur Sir Stelios Haji-Ioannou is backing easyMarketing, the newest member of the ever-expanding easy family of brands.
From L to R; Nathan Siekierski, Amit Sagu, Rob Hiley, Jeewan Sagu
The easyJet founder said “This latest addition to our easy portfolio will empower local marketeers to grow their own businesses while supporting other local companies, particularly in the current challenging climate. The idea of helping small business owners take on the big agencies in the market, particularly after 12 months of virtual stagnation due to the Covid-19 pandemic, is something that is natural to easyGroup® culture, and we feel sure it is going to thrive”.
Amit Sagu, 41, is the chief executive officer of easyMarketing and he was quoted as saying “Business is more complicated than ever, but marketing doesn’t have to be! We know that most people don’t really have the time or knowledge to implement marketing consistently, but we also know that businesses need marketing to survive and thrive in a competitive, advanced economy.”
As with easyJet, a major player in the lost-cost European flight market, easyMarketing intends to follow suit and become a national and European entity over the coming years, establishing itself as the go-to solution for marketing services.
Amit Sagu has teamed up with long-term business partners Rob Hiley, 53, and Jeewan Sagu, 39, who between them have invested more than a million pounds in the venture. Hiley, 53, is the company’s chief technical officer. Another key member of the team is 44-year-old Nathan Siekierski, who is easyMarketing’s chief operating officer.
The new company aims to brings clients on board with a unique diagnosis session that can be completed online or face to face, enabling easyMarketing to create a solution for clients that becomes a fundamental part of their business success along with regular, clear performance reports to evidence success.
easyMarketing will offer ‘local digital billboards within three mile radius’ alongside TV and Radio ads.
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