Russ Curry, Ministry of New Media
Telelogos has announced that it has integrated its platforms with Hivestack, offering Digital Marketers, Media owners and people in the DOOH ecosystem an open, scalable and reliable end-to-end programmatic solution.
The integration is based on an agile and unique communication strategy between Hivestack’s SSP/ad server and Telelogos’ CMS. Content from publishers gets managed locally on the displays in a way that limits the real time requests to only contain the broadcasting conditions.
As a direct consequence, broadcasting suffers no latency, bandwidth usage gets optimized and cost of operations gets minimized. Overall, the integration secures the end-to-end programmatic process, dramatically reducing the risk of black screen and of media corruption.
Christophe Billaud, general manager of Telelogos told us “In a DOOH market where most vendors are pushing proprietary solutions and where the DOOH value chain is evolving extremely fast, the open strategy of Hivestack is rather unique to protect companies and investors willing to deploy and monetize networks of DOOH displays. This is a unique value proposition from two fast growing companies sharing the same values. It offers Media owners and organizations a game changing opportunity and the promise of accelerating and securing the monetization of their displays”.
Telelogos is headquartered in France with a business office in Mexico and over 2,000 customers and 500,000 licenses deployed in more than 50 countries.
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