Adrian J Cotterill, Editor-in-Chief
Natural health brand A. Vogel and leaders in Motorway Out of Home, Admedia are ensuring that the millions of people travelling the UK can enjoy the great outdoors without the impact of hay fever.
The new A. Vogel ‘Pollinosan’ campaign provides targeted awareness of hay fever relief for those who suffer. Using Admedia’s Nexus dynamic digital 48-sheet network, live pollen count alerts will update millions of motorists as they take breaks on their journey at Motorway Service Areas across the United Kingdom.
This digital Out of Home campaign is data-driven using regional measurements from the Met Office to tactically run in areas with a high pollen count. The creative includes the latest geo-targeted pollen levels whilst reminding people they can alleviate hay fever symptoms with A. Vogel’s Pollinosan product range.
Phil Daniel, Admedia’s Managing Director Sales and Marketing told us “A. Vogel and Admedia are providing targeted support at the right moment to millions of people this year as they travel to UK destinations, visit loved ones and take holidays. Long distance car journeys are now essential to the UK and A. Vogel’s campaign makes the most of the contextual relevance of Nexus digital screens to offer a beneficial message. It makes sure that hay fever sufferers aren’t impacted by their allergy during the moments we know they have been looking forward to.”
The A. Vogel pollen count advertising is currently live at Motorway Service Areas nationwide.
Admedia is the leading provider of traditional and digital advertising solutions nationally in Motorway Service Areas.
Follow DailyDOOH