Adrian J Cotterill, Editor-in-Chief
Branded Cities and West Edmonton Mall Property Inc. have launched two brand-new, high-impact digital spectaculars in North America’s largest shopping centre, West Edmonton Mall. This iconic venue will see a 360-degree ‘puck style’ digital spectacular installed above the popular ice rink together with a massive 24ft x 12ft digital screen installed above the Pirate Ship and indoor lake attraction. Advertisers can now utilize these assets by showcasing ten-second ad spots throughout a three-minute loop, an effective way to reach active shoppers throughout their path-to-purchase.
Steve Ellman, Chairman and CEO of Branded Cities Canada said “The addition of these one-of-a-kind spectaculars, especially in these popular and busy attractions inside the mall, is another great example of how Branded Cities is strategically conscious about reaching valuable audiences and offering brands an impactful way of showcasing their products”.
West Edmonton Mall is the Mt. Everest of shopping and indoor entertainment in North America. Spanning the equivalent of 48 city blocks, it is part entertainment complex, part shopping and dining destination. With its 5.3 million square feet and an average of 30.8 million annual visits, West Edmonton Mall is in a league of its own when it comes to providing shoppers with limitless shopping and entertainment attractions. The impact of this location reaches beyond its provincial boundaries because it attracts shoppers from adjacent provinces and states, and many visitors treating the mall as an all-day destination of shopping and entertainment.
Daniel Person, Vice President, Specialty Leasing & Partnerships, West Edmonton Mall said “As a landmark destination, West Edmonton Mall actively strives to build an exceptional visitor experience, delivering efficiency, convenience and inspiration to our shoppers throughout the mall. We believe the addition of these new digital spectaculars will support us in achieving this goal and bring excitement to advertisers to create engaging campaigns for our visitors.”
The addition of these two massive spectaculars further supports Branded Cities’ reputation for offering premium assets in landmark locations. Branded Cities continues to provide the best space for brands to execute effective campaigns and reach intended audiences.
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