Adrian J Cotterill, Editor-in-Chief
Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home landscape. The partnership creates a new entity named ‘Talon-Buntin America’ led by Talon America CEO Jim Wilson.
In addition to serving an existing and expanding set of prestigious U.S. client brands, the new business will also support OOH media needs for The Buntin Group, a top Nashville-based brand communications firm.
Talon America CEO Jim Wilson told us “Talon-Buntin will operate strategically to unlock the value of OOH. We are committed to building long-term relationships with brand marketers and agencies, who can now tap an expanded set of talent, tools, and technology to successfully build their businesses. OOH is more powerful than ever with the advent of richer data and technology capabilities for targeting and measurement across the customer journey. As more brands prioritize local relevance, OOH’s advantage is its power of proximity for executing campaigns that drive measurable impact.”
Talon-Buntin unifies two sets of technology consisting of Talon’s Plato and Ada audience targeting and media trading platforms with the benefit of Buntin’s GeoTrak media management platform. Remember also that Talon America recently announced a partnership in North America with Hivestack to strengthen its programmatic capabilities.
For Buntin, the partnership adds scale while maintaining full client continuity. Under the new partnership, all of Talon America’s operations will be aligned under Talon-Buntin and based in Nashville. Jon Carmack, Buntin Out-of-Home Media’s Executive Vice President/Chief Operating Officer, has been appointed to oversee consolidation operations, reporting to Talon America’s CEO Jim Wilson. The entire Buntin staff will remain unchanged, ensuring uninterrupted service for clients. The addition of Nashville to Talon America’s New York City, Chicago, and Southern California hubs opens immediate access to client business across the U.S. It also brings with it a direct flight to Talon Outdoor’s headquarters in London and the opportunity for expanded business with global brands.
Talon’s Eric Newnham said, “When we made the determination to substantially grow our presence in the U.S., Buntin Out-of-Home Media simply stood apart. Their national client roster, GeoTrak system, and longstanding relationships across the industry led us to seek out this partnership. We feel a strong kinship and fully believe there are no limits to what this team can achieve.”
Jeffrey Buntin, Sr. and Buntin Group CEO Jeffrey Buntin, Jr. will join Talon America’s advisory board. Jeffrey Buntin, Jr. was quoted as saying “This partnership gives clients a new OOH offering they cannot find anywhere else. There’s a lot we can help clients do and a lot we will do to fuel innovation across the OOH medium. We look forward to making big things happen together.”
Founded in 1987, Buntin-Out-of-Home Media is among the leading independent out-of-home media management companies in the U. S., with more than 5,000 facings under contract for leading national brands. The company’s proprietary technology platform, GeoTrak®, integrates multiple sets of data to uniquely enable Buntin Out-of-Home to plan, buy, and optimize media across channels, including programs executed at the hyperlocal level and scaled nationally. With unified planning, buying, production, optimization, and attribution capabilities, BOOHM is recognized as among the leading ad tech companies in out-of-home media today.
Talon are one of the sponsors of the AdTECH: OOH – London Conference which takes place Thursday May 20, 2021 during London Digital Signage Week. Talon’s Adam Pace will participate in a Fireside Chat with LiveDOOH Signkick’s Chief Revenue Officer Andy Hamblin entitled ‘Generalists are Dead; Long Live The Specialist. How To Redefine Programmatic OOH‘.
Registration is available here.
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