Russ Curry, Ministry of New Media
Quividi, the pioneer and World’s number 1 audience and campaign intelligence platform for DOOH and Digital Signage, with 600+ customers analysing billions of shoppers every month, across tens of thousands of screens has released a new upgrade of its breakthrough audience measurement platform, VidiReports.
The enhanced version, VidiReports 7.5, adds a real-time body count feature, enabling long-range people counting and much richer footfall data.
The body count feature enables a more comprehensive real-time footfall measurement, as audiences now are detected as far as 40 meters away, with a 95% precision. This is particularly relevant for the measurement of large indoor screens such as the ones deployed in malls, airports, train stations, stores, as well as outdoor screens and downtown billboards.
- For DOOH publishers, Quividi’s exhaustive footfall data becomes the highest-fidelity real-time impression data to trade upon. Only audiences passing in front of the screens are counted, and no extrapolation is needed to apprehend the total footfall. Granularity is provided as the footfall can be delivered by campaign and augmented with Quividi’s long-standing face detection analytics (actual watchers, fine demographics breakdown, attention time).
- For retailers, the upgrade makes VidiReports 7.5 the most versatile in-store analytics solution, as it is now possible to assess the traffic of any points of interest, from shelves, end caps, aisles and small screens, up to large video walls and shop windows.
Olivier Duizabo, President Quividi told us “Quividi has always been passionate about providing absolute and precise audience data for DOOH and Retail, VidiReports 7.5 is another step towards it. With its modular architecture, our platform is the only one in the market that provides users with the ability to run, at the same time and at scale, a face detection solution and a body count solution.”
Quividi strives to help marketers and network operators understand their audiences and power customer engagement with data-driven contextualized communication. New VidiReports features will be added soon to make it the most complete audience measurement platform for any environment and any type of screen.
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