Russ Curry, Ministry of New Media
Quividi, the world’s leading audience & campaign intelligence platform for DOOH and Digital Signage, and Enmedio, Colombia’s leading Digital Signage Integrator and DOOH network operator, have announced the extension of their strategic partnership. The two companies have been collaborating since 2010, providing the highest fidelity audience data to the Colombian DOOH market.
Sebastian Obregon, CEO of Enmedio said “We are proud to be the first company in Colombia to implement the audience metrics in OOH space since 2010. We are 100% digital and strongly believe in the importance of providing our advertisers with real metrics and results on their campaigns. We are committed to this matter and are glad to count on Quividi’s support and continuous innovation for this.”
Enmedio will now deploy Quividi’s platform on more than 450 screens, located in prime areas such as corporate and institutional buildings, medical centres, gyms, supermarkets, malls and large format OOH LED screens.
Laetitia Lim, CEO of Quividi told us “Quividi and Enmedio are two pioneers and leaders in the DOOH and digital signage industry, sharing the same DNA of consumer engagement excellence through real-time data-driven communication. We are glad to reinforce our collaboration and provide our audience measurement and content contextualization capabilities across a larger part of Enmedio’s screen inventory.”
Enmedio and Quividi are already discussing new areas of collaboration around enhanced campaign contextualization and programmatic capabilities.
Founded in 2006, Enmedio was the Digital Signage pioneer in Colombia and has always been the industry leader in both ads based and non-ad based Digital Signage networks. Enmedio currently operates more than 5.200 screens in more than 2.000 venues around Colombia and six countries in Latin America. In the DOOH space, Enmedio has multiple digital advertising networks such as Shopping Centers, Supermarkets, Office Buildings, Hospitals, Fitness clubs and Big Format screens, including the largest in Latina America with 500 mt².
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