oOh!media has become an official media partner of Australian Made, urging Aussies to support local makers and growers via a new national Out of Home campaign.
Ben Lazzaro, Australian Made Chief Executive, said “This has been a challenging year for many Australian companies, so we’re really thrilled to partner with oOh! to celebrate and support our local heroes, not only during Australian Made Week, but for the future.”
Now live across oOh!’s digital large format assets in key metropolitan markets around the country, the campaign runs throughout May and is specifically timed to celebrate Australian Made Week, set to kick off on the 24th of the month. The creative urges Australians to support local with the slogan: ‘Australian Made makes Australia. Buy Australian.’
Tim Murphy, oOh!media’s Chief Sales Officer, said partnering with Australian Made was a natural fit for oOh! as a proudly Australian business, we quote “We are delighted to be an Australian Made media partner, and to provide them with our market-leading scale and reach to really drive awareness of Australian Made Week and the importance of buying from our local makers and growers”.
Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $649 million in 2019. It also owns digital publisher Junkee Media and printing business Cactus.
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