Adrian J Cotterill, Editor-in-Chief
Alight Media has acquired Foris Outdoor, accelerating and broadening its digital roll out across the United Kingdon.
The Foris Outdoor acquisition includes a strategic partnership with Wildstone Capital, the market leaders in outdoor media infrastructure. This partnership will add hundreds of digital screens to the Alight portfolio in towns and cities across the UK. Alight Media’s development team will work in partnership with Wildstone to develop this high-quality portfolio.
Alight Media CEO & co-founder, Matthew Dearden told us “When we launched three years ago, we knew the market was ready for a new player. Despite all the challenges of the last year we are continuing to invest in an ambitious growth plan. We are committed to bringing the best of outdoor to advertisers. We’re adding scale that delivers unique audiences in key locations, while bringing fantastic people and new tech capabilities on-board to ensure we add value for advertisers and agencies as we all step out into the world again.”
Alight Media claims to be the fastest growing UK out-of-home media owner. Their estate combines high quality digital infrastructure alongside a number of classic formats. They reach 13 million adults across the UK every two weeks, an d operate over 1,500 sites, with digital 48 sheets, digital six-sheets and classic six-sheets.
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