Adrian J Cotterill, Editor-in-Chief
As lockdown eases, London is opening back up. To celebrate, Bolt (the ride-hailing transport service) is encouraging users around the capital to leave their online world at home and reunite with others in real life.
Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get moving again through a fully-integrated advertising campaign which specifically targets key areas across London.
Dynamic planning of Out-of-Home with JCDecaux and targeted podcast advertising (partnering with James Acaster & Ed Gamble’s Off Menu & Katherine Ryan amongst others) planned around key lockdown roadmap milestones has allowed Bolt to deliver a supportive and optimistic message to a population who are feeling increasingly positive and ready to explore their home city again.
Bolt is the leading European mobility platform that’s focused on making urban travel more affordable, convenient and responsible.
Bolt has more than 50 million customers in over 40 countries across Europe and Africa. The company offers a range of mobility services including ride-hailing and car-sharing, micromobility with e-scooters and electric bikes, and food and package delivery.
All Bolt rides in Europe are 100% carbon-neutral as part of Bolt’s Green Plan, a long-term commitment to reduce the ecological footprint of the company.
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