Adrian J Cotterill, Editor-in-Chief
Pladway, the programmatic advertising platform of Voilàp Holding, has announced that it will integrate the Broadsign Reach SSP with Pladway’s DSP, marking a step forward in the Italian company’s global vision we are told.
This will give brands and agencies access to a programmatic campaign planning solution that will now reach more than 80,000 premium screens globally.
Broadsign Reach is the supply-side (SSP) platform that provides the widest and most diverse global inventory of screens, including some of the most trafficked displays in the world spanning retail, transit, roadside, event venues and more.
Adam Green, SVP and GM, Broadsign Reach told us “Teaming with DSPs like Pladway to integrate with Broadsign Reach helps improve media buyer accessibility to DOOH inventory, so that they can take advantage of the dynamic format to deliver contextually relevant campaigns. Pladway is a widely used and respected DSP in Italy, and we’re excited to see the integration come to fruition.”
Marco Orlandi, CEO, Pladway said “The connection with Broadsign Reach’s inventory expands opportunities for the ‘Made in Italy’ brands to reach audiences in the world’s most iconic locations – from New York to Sydney, Australia – from Italy, increasing the exposure of brand messages”.
Pladway is a programmatic advertising platform operating in Digital Out Of Home and In-Store Radio. Its technology allows Buyers to buy outdoor audiences from Publishers in real-time and in an automated way. Founded in 2018, Pladway now holds the largest Italian portfolio of outdoor digital advertising that can be purchased in programmatic. In synergy with the companies of the Voilàp group, of which it has been part since 2020, Pladway is a recognised enabler of the digital transformation in the Italian and foreign OOH advertising market.
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