Adrian J Cotterill, Editor-in-Chief
do it outdoors media has announced a strategic partnership with StreetMetrics in an effort to revolutionise moving out-of-home media campaigns with stronger analytics.
Regis Maher, president and co-founder said “do it outdoors has always stood by our ability to drive an impact among hyper-targeted audiences using our proprietary True Proximity Targeting methodology. StreetMetrics now gives our advertising partners additional proof by verifying audience affinities.”
StreetMetrics will enable do it outdoors media, the largest national mobile billboard company, to use cutting-edge technology to better measure campaigns for each of their advertising partners. This new partnership provides a level of scale and audience understanding that will supercharge the company’s fleet of 125 mobile billboards.
According to a 2019 Nielsen OOH Advertising Study, mobile billboards over-index above every other above ground OOH media format across almost every audience segment. An advertiser has peace of mind knowing that they can target specific audiences with meaningful out-of-home ads, and measure against those audience objectives with high visibility.
do it outdoors media is the largest national mobile billboard and field marketing company. Founded in 1997, they drive brands through a combination of physical and digital media formats, reaching a highly targeted audience at the right time in the right place. do it outdoors has executed campaigns for such brands as: Pepsi, PetSmart, Verizon Wireless, Ulta Beauty and Xfinity, to name a few.
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