Adrian J Cotterill, Editor-in-Chief
Hivestack, 巢仕达, the global #AdTECH leader in programmatic digital out-of-home (DOOH) advertising, has announced the appointment of Aileen Ku as General Manager, China, based in Shanghai. Reporting to Troy Yang, Managing Director, North Asia, she will be responsible for driving revenue, growth and strategy focused on channeling incremental advertising dollars into China and also helping Chinese brands to activate on DOOH screens all over the world.
Aileen brings to Hivestack over two decades of digital advertising experience and a strong track record of consulting for foreign companies on their entry strategy and operational set up in China. She joins Hivestack from RTBAsia, the advertising verification service provider, where she held the position of Chief Growth Officer leading the sales operation of its advertising tracking and verification business unit.
As the leading global programmatic DOOH full-stack offering, Hivestack connects Chinese DOOH publishers with growing demand from global brands and allows Chinese brands to buy outside of China. By integrating with Hivestack, publishers are able to monetize their DOOH inventory programmatically and media buyers are able to utilize the very best channel-specific programmatic DOOH technology to reach audiences with impression-based targeting across multiple supply partners through one platform.
Her appointment follows Hivestack’s entry into China in January 2021 with the hiring of Troy Yang, formerly Senior Vice President North Asia for The Trade Desk.
Troy told us “As the demand for programmatic DOOH increases in China, we are well-positioned to continue to support our global network of partners and clients helping them navigate a unique and multi-faceted market through our data-driven solutions. Building a talented local team is critical to our growth in China’. I am delighted to welcome Aileen Ku to the team. Aileen’s experience will play a key role in expanding our long-term growth strategy in China as she helps to partner with Chinese media owners, domestic DSPs, data partners, brands and agencies to build up the programmatic DOOH ecosystem and adapt our offerings for the China market”
Aileen is actively involved in associations such as China Advertising Association (CAA) and Mobile Marketing Association China (MMAC), where she supports international projects with key industry bodies including the Trustworthy Accountability Group (TAG) and IAB Tech Lab.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, London, Spain, France, Italy, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara.
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