Adrian J Cotterill, Editor-in-Chief
Steve Ochs has joined GSTV as it new Chief Marketing Officer (EVP/CMO). In this role, he will be responsible for the company’s marketing, communications and brand design teams and functions, setting strategy and overseeing all marketing operations.
Steve brings more than 20 years of professional experience in leadership positions across marketing, sales, digital media and business development at companies that span technology, music, broadcasting, and entertainment. Prior to joining GSTV full time, Ochs served as Senior Vice President, Brand Marketing and Creative, at National CineMedia (NCM), where he headed up the NCM consumer brand group focused on marketing, brand story and content development for theatrical and digital platforms.
Sean McCaffrey, President and CEO, GSTV told us “Steve brings with him an ideal combination of leadership experience, marketing expertise, industry and sales knowledge, and passion, that will help GSTV to continue our business acceleration and shape our story to partners and consumers. I’m thrilled to have Steve join GSTV, to lead our marketing team and build increasingly valuable and impactful programs for brands across our national platform.”
During his tenure at NCM, Steve managed a 45 member team and spearheaded several multimillion dollar, multi-platform marketing and content deals including the ‘Noovie Backlot’ content partnership with Disney – NCM’s first content partnership with a studio; a marketing collaboration with AT&T to launch ‘Ticket Twosdays’ across AMC, Regal and Cinemark; and a film festival-based (Sundance, Tribeca) branded content partnership with Hyundai (‘What Drives You’). In 2020, he was awarded as a Top 100 Marketer.
Prior to that, he ran his own marketing and digital strategy firm, Rocket Science Industries, working with clients such as Mattel and Disney’s Hollywood Records. He previously served as SVP of Digital Integrated Marketing, for MTV Networks Music & LOGO group, driving partnerships with major movie studios, including Paramount Pictures and Warner Bros. Pictures Group, and leading digital marketing partnerships. Before joining MTV, Steve developed, executed and sold marketing and programming brand partnerships for Yahoo!, Inc. in its music division with brands like Pepsi, Verizon Wireless and Samsung. He began his career working at Capitol Records with artists like Beastie Boys, Radiohead and Foo Fighters.
He holds an MBA in marketing and finance from The Wharton School, and a BA in political science from Colgate University.
The GSTV network currently is located across more than 25K locations and growing, and reaches 92MM unique viewers a month.
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