Clear Channel Europe and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home marketing technology solutions will be deployed across Clear Channel Europe’s DOOH network spanning Europe. The collaboration aligns with Clear Channel Europe’s strategic plans to optimize media selling and buying across its global network of inventory using technology from Broadsign, Microsoft and Salesforce. Working closely with Broadsign, Clear Channel Europe’s commercial innovation team is developing new solutions that automate and advance the DOOH transaction experience and provide enhanced precision and control in campaign planning.
Ola Reppling, Chief Technology Officer, Clear Channel Europe told us “Increasing flexibility across DOOH transactions is key to the advancement of the medium and its programmatic evolution. Like a game of Tetris, however, it requires a strategic approach and smarter working, which is why we’re collaborating with technology partners like Broadsign, Microsoft and Salesforce. We have thousands of screens in our portfolio, and together with our partners we’ll be able to push the boundaries of what’s technically feasible, to give buyers the ultimate flexibility to adapt to market shifts. This partnership is establishing a new precedent for the industry and aligns with Clear Channel’s broader digital transformation journey and our newly launched programmatic strategy, Clear Channel LaunchPad.”
The expanded partnership also standardizes the use of Broadsign’s full stack of technology across all Clear Channel Europe business units, including new deployments in the UK, Italy and France. As part of the engagement, Broadsign Direct and Broadsign Reach will be extended to all Clear Channel Europe regions to enhance sales operations for both direct sales and programmatic transactions. The synergy of the full stack will also enable Clear Channel Europe to offer media buyers more diverse inventory and more flexible DOOH products due to automated optimization of inventory between guaranteed and non-guaranteed buys.
Broadsign’s Chief Revenue Officer, Maarten Dollevoet said “Not only is Clear Channel’s global inventory footprint expansive, with the media network housing some of the most sought-after ad space in the world, but the company has also quickly become a technology pioneer. Together, our teams are building a dynamic optimization engine that will maximize yield by fitting in more campaigns that might not otherwise be possible. It’s a landmark development for the industry that we’re thrilled to be a part of. With it, media buyers will easily be able to tap into all the advantages that DOOH has to offer and incorporate DOOH buys into omnichannel campaign planning, both of which will drive new attention to the medium.”
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes over 13,500 digital displays in its international markets and more than 1,200 digital billboards across 28 markets in the U.S.
Comprised of two business divisions – Clear Channel International (CCI), covering markets in Asia, Europe and Latin America, and Clear Channel Outdoor Americas (CCOA), the U.S and Caribbean business division – CCO employs 5,600 people globally.
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