Russ Curry, Ministry of New Media
Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios.
The partnership agreement, which will see employees from both businesses transferred into the new entity and revenue shared between the two, will be headquartered in London and led by Havas UK Chief Operating Officer Paul Ward, who takes on the new title of Global CEO, Havas Studios.
Paul Ward said “The global pandemic threw everything up in the air – and Havas Studios puts the Havas network in a great place as things start to come back down. This launch accelerates the ongoing transformation of our agencies to become businesses which make far more of the work that they previously only managed. Alongside Wellcom, we’ve created a technology first, plug and play content business. We are leapfrogging the competition.”
This announcement will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
Built as a creative boutique, technology-first business, the new production model will bring together existing and newly built studios, backed up by a low-cost offering based in Kuala Lumpur
Wayne Sidwell, Global CEO at Wellcom Worldwide said “When we first started speaking to Havas about the launch of Havas Studios, we knew that this was an exciting opportunity that we had to take forward. Paul, Chris and I knew that we had a really unique opportunity, to pull together Havas’ strategy, creative and production origination with our technology platform and large-scale delivery model… It’s an incredibly enviable model and I’m very excited to see the business continue to develop over the next few years.”
Wellcom Worldwide is a leading global creative production agency specialising in digital marketing, omnichannel content production and marketing operations technology. Founded in 2000 and headquartered in Melbourne, Australia, Wellcom services internationally renowned brands from its operations in Australia, New Zealand, the United Kingdom, the United States, Malaysia and India.
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