Seedooh has won a contract to verify all Out of Home campaigns for Sydney-based Kaimera, as it continues building momentum in the independent media agency sector.
Kaimera is a full-service agency built on a foundation of trust and transparency, with a strong commitment to verification to ensure clients’ advertising campaigns are delivered accurately.
Seedooh’s unique solution provides complete and accurate data for every play on every screen, and creates significant efficiencies through automation of reporting without resorting to unnecessary and time-consuming manual processes.
The Seedooh platform will now support Kaimera’s ongoing growth as the agency leverages innovative opportunities offered by Digital Out of Home, and focuses on digital and data-led strategies across all available channels.
Kaimera CEO Nick Behr told us “Our objective is to understand our clients’ marketing mix and ensure they invest in the channels that deliver on their business objectives. Seedooh will help us achieve this by providing full transparency and independent verification of Out of Home campaign delivery, whether digital or static. But Seedooh isn’t just best-practice verification. The platform is also a scalable, automated efficiency driver, which will enable our client teams and publisher partners to focus on creating better campaigns.”
Seedooh Founder and CEO Tom Richter said “The Kaimera team are constantly looking to find the best opportunities and value for their clients, and their work will benefit from our scalable and seamless solution. We help ensure the right messages are shown in the right places every time through an automated and secure process, making connected data available to all campaign participants without introducing any additional steps into the campaign execution or reporting workflow. This approach delivers rapid and accurate results, removing the potential for human error or manipulation in manually handling large amounts of data.”
Seedooh’s Independent Verification Platform works via direct integration into the adservers that schedule and deliver Digital Out of Home campaigns to almost all networks in Australia. It allows the data to be queried and analysed at scale and in real time – in granular detail or in summary format – according to numerous booking parameters.
The system integrations are also compliant with the Seedooh Controls Framework, which is based on global best practice SOC2 non-financial data assurance standards, providing an extra level of quality control.
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