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Russ Curry, Ministry of New Media

The next OAAA Masterclass is with Sequent Partners and the OAAA MMM/MTA working group co-chairs.

Most large brands and agencies use marketing mix modeling (MMM) and multi-touch attribution (MTA) for omnichannel media planning and analysis. OOH’s ability to impact the consumer journey has never been greater, so proving OOH’s contribution to media investment has never been more important. Join Sequent Partners and OAAA MMM/MTA working group co-chairs, Mark Costa and Karin Baatsch-Deboulet, as they review the modeling ecosystem, share the working group’s project plan, timeline and deliverables, and field member questions about this critical subject.

It takes place June 16, 2021 02:00 PM in Eastern Time (US and Canada).

Registration can be found here.

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This entry was posted on Monday, June 7th, 2021 at 14:55 @663 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.