Russ Curry, Ministry of New Media
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Smartify Media, a digital media and technology company generating advertising revenue from physical retail spaces, has joined the association.
Led by a team of technology and advertising industry veterans, Smartify helps retailers, business owners, real estate brokers and landlords understand the media and data value of their physical property and implements a digital media platform that creates new revenue for their storefronts and internal spaces and supports their digital marketing needs. Through its SmartCity Storefront platform, and powered by partnerships with Samsung and leading programmatic platforms, Smartify can activate digital advertising campaigns and relevant content in any business location and begin generating revenue for that business with no investment required from the retail owner or landlord.
Joe Kunigonis, CEO at Smartify Media said “From storefronts in gyms to restaurants, spas and cafes, Smartify Media helps any business maximize the value of their physical real estate assets to generate incremental revenue from local, relevant, and dynamic advertising campaigns,” said As we continue to onboard new locations and new partners, we are excited to join the DPAA and have the opportunity to engage with their vast community of media owners, retailers, and technology leaders as we expand our platform nationally in the year ahead.”
Smartify is currently expanding nationally and is preparing for new market launches in Los Angeles, Miami, Chicago, New York, and Atlanta in 2021.
Barry Frey, President and CEO of DPAA told us “Smartify is further expanding the idea of ‘digital everywhere,’ bringing new advertising revenue opportunities to business owners and providing another channel for brands to connect with audiences on a hyperlocal level. We are thrilled the welcome the team to DPAA and look forward to supporting the continued rollout of their network.”
DPAA now has members in EMEA, North America, South America, Asia and Australia.
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