Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s leading location-based digital video network, has announced the launch of Captivate | SKI — a strategic sales representation partnership with SKiRON, the number one market leader in media and experiential marketing in the Canadian ski community.
This new partnership will leverage the pioneering reputations of both Captivate and SKiRON to help brands reach a valuable audience of upscale, active skiers & snowboarders throughout the entire ski hill experience.
Captivate, known best for its office building solution for nearly 25 years, began expanding their sales efforts beyond the traditional work setting and into residential via MaxTV and IHN as well as rideshare vehicles via Portl Media last year. Now with the launch of Captivate | SKI, Captivate provides advertisers with further access into the customer journey through a new, unique environment with minimal distraction. This partnership provides a competitive advantage for brands to deliver targeted messaging across 35 plus ski resorts in a fun and leisure environment throughout Canada.
Barb Huggett, General Manager at Captivate Canada told us “At Captivate, we are dedicated to engaging quality consumers where they work, live and play. Our partnership with SKiRON is a natural extension and we are excited to join the industry’s leading provider to deliver another relevant environment for advertisers to continue their brand experience.”
Advertisers can organically promote brand messaging through high impact signage in all high traffic areas including – lift lines, base lodges, cafeterias, bars, hallways, ski rentals and ski schools. Additionally, partners can enhance their presence with onsite activations during three major event tours – Snowfest, Snowjam and Summit.
Dr. Andreas Rauch, President & CEO of SKiRON said “I’m delighted that Captivate is joining SKiRON. Their expertise will allow us to grow even bigger and contribute to SKiRON’s unique business that we’ve generated over 38 years.”
SKiRON (formerly known as Sitour Canada) is Canada’s number one and market leader in media and experiential marketing in the Canadian ski community. It has the largest ski advertising network in Canada at thirty five Canadian prime and major ski resorts such as Big White, Lake Louise, Mount St. Louis/Moonstone, Mont St. Sauveur, Massif du Sud, to name a few. We have over one thousand three hundred (1,300) signage/media displays with exceptional high Ad Recall Rates and reach 78% of the Canadian skier market, representing 13% of the Canadian population (age 12+).
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