DOOH White Paper From @IAB_Spain

IAB Spain has put together its first White Paper on Digital Out Of Home (DOOH).

We quote “The IAB Spain Digital Out Of Home Commission has developed this White Paper with the aim of unifying criteria, standardizing and defining the different types of formats, metrics, nomenclatures and other aspects, and, mainly, “to shed light on the advertising industry when it comes to understanding its peculiarities and exposing the challenges it faces in the new media landscape”.

It can be found here.

Posted by Tristan Cotterill on 14 June 2021.

Tags: adtech, IAB, spain

Categories: DailyDOOH Update

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DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →