Russ Curry, Ministry of New Media
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association.
Displayforce has a mission to help marketers and advertisers across the globe build truly connected, personalized and transparent communications with their audience in any physical locations. The platform includes digital signage with real-time analytics, customer flow, mood recognition, and in-store performance.
Serge Galeev, CPO & CEO at Displayforce told us “Displayforce has developed an innovative tool that helps businesses create a unique offline customer journey, and as a result, we provide new growth opportunities for our clients. We are excited to join the DPAA! We believe that the DPAA community has this innovative spirit and amazing opportunities for cooperation.”
Displayforce provides the Digital Out of Home industry with solutions that allow redefinition of the customer experience by hyper-personalization on digital screens and generating additional revenue from guaranteed audience monetization. They fill the gap between online and offline marketing with and understanding of audiences, producing relevant messaging, and understanding different KPIs.
Barry Frey, President & CEO of DPAA said “Innovation has been key to the growth of DOOH, especially at this time,” said Displayforce with its solutions, will help our members and the industry at large and we welcome them to the DPAA community.”
Displayforce was founded in 2017 with a simple mission: create marketing in physical locations as a part of omnichannel strategy with metrics from digital world.
Over three years, Displayforce has connected more than 38,000 touchpoints in 18 countries for 200 medium and large customers with 10+M daily audience.
DPAA now has members in EMEA, North America, South America, Asia and Australia.
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