Adrian J Cotterill, Editor-in-Chief
Soofa, the so-called creators of the solar-powered neighborhood news feed, have announced the launch of Soofa AdBuy, an online platform to purchase hyperlocal outdoor advertising.
Sandra Richter, CEO and Co-founder of Soofa said “We are excited to be launching an out-of-home advertising online platform that makes outdoor advertising accessible to a business of any size. Small businesses have often been left out of outdoor advertising services due to resources, time, and costs. Our straightforward, e-commerce approach solves these issues.”
The simple, user-friendly platform allows advertisers to purchase targeted ads to be displayed on one of the company’s neighbourhood signs. The platform simplifies traditional out-of-home advertising campaign planning that typically requires extensive planning with a sales representative.
The prime neighborhood placement of the Soofa Signs in high foot traffic areas allows companies to advertise in locations that are often limited due to local regulations and laws. Businesses can easily and affordably book advertisements to help boost brand awareness, promote special offers, and advertise events, among many other types of ads. Through the platform, a business can easily explore an interactive map of Sign locations available for advertising and select a campaign start date and duration.
Advertising is available in the Boston, Atlanta, and Western Massachusetts metro markets with additional markets including California, Michigan, and Kansas coming soon. Advertising packages are available for as little as $100.
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