Adrian J Cotterill, Editor-in-Chief
Out of home media owners OPEN Media and Clear Channel UK are collaborating this Pride Month 2021 in a bid to show support for the LGBTQ+ community. They will be swapping their respective campaigns #OpenAndProud and #IAmProud on selected screens in the UK on Friday 25th June.
Mike Smith, Managing Director at OPEN Media said “It is fantastic to be collaborating with another media owner on this incredibly important campaign for Pride Month 2021. By partnering with another out of home media owner, we can showcase collaboration, reach an even bigger audience and support the LGBTQ+ community via the power of impactful out of home”
The campaigns are designed to celebrate and inspire the LGBTQ+ community and encourage acceptance and allyship from those not part of it. The collaboration will feature numerous digital out of home screens nationwide, including iconic large format sites and LGBTQ+ specific locations. The collaboration between the two media owners is designed to show a unified act of solidarity during Pride Month, and to demonstrate the power of out of home and social media working together.
Martin Corke, Chief Marketing Officer at Clear Channel UK, told us “We’re delighted to play our part in this industry collaboration as part of Clear Channel’s on-going commitment to celebrate and support the LGBTQ+ community. It’s been great to see so many individuals come together to bring both campaigns to life and share messages of hope, connection and pride in public spaces all around the UK.”
The campaigns feature quotes of hope and celebration from OPEN Media and Clear Channel employees, plus external industry figures, tv personalities, charity ambassadors and more. The collaboration between the two media owners is designed to show a unified act of solidarity during Pride Month.
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