Adrian J Cotterill, Editor-in-Chief
One of the most-anticipated TV events of the year will see ITV2 take over Oxford Circus station and Brighton beach promenade to launch the new sizzling summer series, Love Island.
Travellers in the heart of the capital were given the full ‘Love Island’ treatment, directed to their Tube trains by the show’s Scottish narrator, Iain Stirling who’ll be making regular announcements across the station. From June n24-28, 2021, commuters were hit with the iconic Love Island sting, followed by TfL announcements that feature the characteristic one-liners Stirling has become so famed for.
The station takeover doesn’t stop there, roundels on the platform were given a Love Island twist while digital screens, including the escalator ribbons, introduced the latest group of singles heading to the villa in the hope of finding love and winning a cash prize.
The campaign also included wider OOH activity across the UK following the programme’s launch, with digital advertising sites being continuously updated to showcase teasers ahead of each nightly episode.
Media for the campaign was planned and delivered by Kinetic Worldwide and global data and measurement-driven media agency, Essence. The Oxford Circus station takeover included a media partnership with TFL and Global.
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