Adrian J Cotterill, Editor-in-Chief
Neil Shapiro has joined OUTFRONT Media Inc. (NYSE:OUT) s VP, Head of Programmatic, who will lead OUTFRONT’s Programmatic Business and Sales Strategy.
He brings significant programmatic experience to OUTFRONT. His former tenures include Captivate, where he was the SVP East and Central Region Sales where he led the company’s digital evolution in programmatic sales; and various positions at Shazam, Flixster, The Huffington Post and AOL.
Marc Miller, SVP, National Sales at OUTFRONT said “We are thrilled to add Neil to our team. Having someone of his caliber work with our external partners and lead our programmatic approach will greatly enhance our expertise in this very important growth area. We are consistently adding platforms – both programmatic and ad servers – and Neil’s leadership is going to be very important in the OOH marketplace.”
Neil will lead the strategy and implementation of impression-based selling across the company at a national level.
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