DailyDOOH

Adrian J Cotterill, Editor-in-Chief

This Motion-activated (Flash-driven) interactive wall mural was in London’s Virgin Megastore at Piccadilly Circus for the last 4 weeks (it came down on Sunday so if you didn’t see it in person then you have missed it).

The 20’x8′ wall, project managed by the folks at PosterScope’ Hyperspace division showcases Adobe Creative Suite 3’s library of effects, including Illustrator, Photoshop, After Effects, and Flash.

The murals are designed so that when a person walks from left to right more animations are triggered and the density of the imagery increases. It’s quite a clever way to do interactivity and I am sure will be repeated elsewhere (this Adobe creative was previously in New York)

Interactive View and Obscura Digital (from the US) used an edgeless plasma wall (MPDP panels) to create the large window display and the Flash content respectively. I think there is a reason why all of the publicity shots were taken in the dark (in my opinion it does not look as good when in direct sunlight).

http://www.interactiveview.co.uk

http://www.obscuradigital.com/

If you are ever in Piccadilly Circus it is worthwhile looking at the (smaller) 1 square meter window display, also in the Virgin Megastore. This ITrans display, from Screen technology, is clearly visible even in the brightest of sunlight.

http://www.screentechnology.com/

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This entry was posted on Saturday, August 25th, 2007 at 15:43 @697 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.