Adrian J Cotterill, Editor-in-Chief
Michele Oger has joined Vibenomics as retail media account director and Joe Wickman has transitioned from national advertising director into a new role as retail media advertising director.
With over 40 years of experience combined in B2B sales, data analytics, digital media, retail strategy and creative brand development, Wickman and Oger will enhance Vibenomics sales efforts across various grocery and convenience store departments including category management, personal finance, kiosks, center store and more by expanding audio into a fourth sales channel — retail media.
As partners to Kroger/84.51, the new team will focus on alignment of retailers’ own revenue strategy by growing direct sales while learning, cultivating and communicating new business to support this retail media sales channel.
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