Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market.
Steven Ellman, Chairman & Chief Executive Officer of Branded Cities told us “With the addition of this iconic spectacular to our North American portfolio, Branded Cities now owns/exclusively operates over 37K square feet of premium static and digital in Times Square’s southern bow tie. With large-format static signage limited in the area, “42&7” will be highly sought-after by brands looking to make a maximum impact with their messaging.”
At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign stands tall at one of midtown Manhattan’s busiest intersections, 42nd Street and 7th Avenue. The impactful display, which will be marketed as “42&7,” stands at the center point of the highly trafficked 42nd Street commuter corridor and will be a major focal point to all those entering and exiting Manhattan’s busiest subway station, Times Square – 42nd Street.
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