Russ Curry, Ministry of New Media
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category.
Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and robust marketing services.
Amanda Dorenberg, COMMB President told us ”We believe Vistar Media will be an exceptional partner in bringing automated, data-driven solutions for buying digital OOH to the broader community of COMMB’s members. COMMB aims to bridge the gap between marketers and media owners, and to help advertisers deepen personalization and brand storytelling at a massive scale through DOOH experiences. We are confident that this new collaboration with the programmatic experts at Vistar Media will accomplish just that”.
Founded in 2012 by leaders in the digital advertising space, Vistar Media successfully employs the intelligence and efficiency of programmatic technology to create impactful digital out-of-home advertising for marketers and media owners.
Scott Mitchell, Managing Director, Canada at Vistar Media said “With access to COMMB’s independent, in-depth measurement of OOH audience data and industry-vetted marketing initiatives, Vistar Media is well positioned to execute programmatic campaigns and enhance the buying, selling and management of digital OOH. We are thrilled to have the opportunity to strengthen accountability and credibility with clients by using industry-approved audience circulation and impression data and to collaborate with the buy-side and sell-side on standardization initiatives in the Canadian market. This membership will undoubtedly lead to improved outcomes for our team at Vistar Media, as well as the marketers and media owners we serve”.
COMMB members such as Vistar Media receive exclusive access to audience circulation and impression data for all OOH media owner (publisher) member’s inventory, as well as the opportunity to join the pDOOH committee and drive adoption of standards in the digital out-of-home space going forward. Not only do members have the opportunity to strengthen accountability and credibility with clients by using industry-approved data, they can also take advantage of the enhanced exposure to tech stacks, marketing guides, educational resources and ‘COMMB Talks’ events,
To apply for a membership, please visit www.commb.ca/fr/PDOOH
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