Russ Curry, Ministry of New Media
Road Runner Media tells us that it is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New Jersey and Long Island.
In total across the three regions, Road Runner has equipped more than 160 Siemens technicians’ vans with its rear-facing Digital Brake Light, which serves a dual purpose of improving safety on the roads and providing national brands and local businesses the opportunity to connect with consumers on the move. In March, Road Runner announced a commercial partnership to install up to 2,500 screens on Siemens vans by 2022.
Chris Riley, CEO of Road Runner told us “As we progress with the continued growth of our national network, we are thrilled to see the increased enthusiasm and demand from advertisers and agencies seeking innovative and creative ways to reach and engage target audiences on the move. By year’s end, we expect to have at least 1,500 Road Runner screens on the roads in major markets across the country, enhancing safety, helping brands connect with consumers, and disseminating pertinent information to the public in real-time.”
Road Runner Media is a Digital Out of Home and technology company. Its network is active and operational with screens in Atlanta, Boulder, Chicago, Dallas, Los Angeles, New York, Philadelphia, and Washington, D.C.
Follow DailyDOOH