Adrian J Cotterill, Editor-in-Chief
Hivestack, the global ad tech leader in programmatic digital out of home advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale.
Andreas Soupliotis, CEO, Hivestack told us “I couldn’t be more thrilled to count The Trade Desk as a partner on our collective journey to shape the evolution of digital advertising/ We both share a goal of driving real world business outcomes, while also upholding the highest standards regarding consumer privacy, which makes this an ideal match.”
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients. The first programmatic DOOH campaign between Hivestack and the Trade Desk has already kicked off in Canada.
JoAnna Foyle, SVP of Inventory Partnerships at The Trade Desk said “DOOH is an exciting, fast-growing channel that our clients in every region want to buy programmatically,” said “This partnership with Hivestack is evidence of the global potential we see for the DOOH channel and allows advertisers to leverage data, measurement and precision in their out-of-home advertising campaigns.”
As part of the continued global rollout of this partnership, the following markets will be next to take advantage of the unique programmatic inventory through the Hivestack SSP: Singapore and Hong Kong, USA, Japan, UK, Germany, France, Netherlands, Belgium, Spain, Italy, Mexico, Korea, Malaysia, Thailand, New Zealand and China.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
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