Russ Curry, Ministry of New Media
AccuWeather has announced that it will launch a video streaming product later this summer called AccuWeather NOW.
We understand that the streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the U.S. and around the world.
AccuWeather Network General Manager Sarah Katt said “Our viewers depend on AccuWeather to deliver the most accurate forecast as well as comprehensive and compelling weather coverage of hurricanes, tornadoes, wildfires, flooding, heat waves and extreme weather of all types that impact and disrupt lives and livelihoods. Since not everyone has access to cable, and with more people becoming increasingly more invested in weather and its impact to people, communities and businesses, the launch of AccuWeather NOW is a natural extension of our global weather footprint and six decades of expertise.”
To engage new and younger audiences with an increasing appetite to be “in the know” about weather and climate and to stay informed, Katt said the content available on AccuWeather NOW will be differentiated from AccuWeather’s other offerings “In addition to breaking weather news, AccuWeather NOW will feature, dramatic weather video; stories illustrating the potential impact of forecasted weather on sports, health and other everyday activities; engaging social weather content from popular platforms such as TikTok, Instagram, Twitter and others; as well as long-form story telling of major weather events and environmental wonders around the world”.
AccuWeather’s forecasts – including the forecasts it broadcasts on its network – have a proven statistical superior accuracy backed by more than 125 expert meteorologists as well as AccuWeather’s largest amassing of weather data, models, advanced technology, AI, machine learning and its leading-edge proprietary Forecast Engine. The superior accuracy of AccuWeather’s forecast combined with enhanced communication of weather information, using timely alerting systems, clear language, the best wording and graphics and displays, help people understand how the weather will impact their lives and businesses in order to make better weather-impacted decisions regarding their activities and keep their families safer.
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