Russ Curry, Ministry of New Media
OUTFRONT Media Inc. (NYSE:OUT) announced this week that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics.
We are told that this new role aligns with the company’s heightened focus on audience-based selling as the out of home sector, and OUTFRONT specifically, has increased access to refined data and audience delivery.
Jodi Senese, CMO of OUTFRONT told us “We are thrilled to have Christina join the team at OUTFRONT,” said “The evolution of our medium to include both broadcast and targeted audiences, and measuring the impact and specific results of campaigns, will be accelerated with her leadership. She will also partner with our programmatic and product teams to provide a holistic approach from campaign development to post campaign results for our brand and agency partners.”
Christina, who joined the Out of Home Advertising Association (OAAA) as Chief Marketing Officer (in October 2020), told us “Measurement and data-driven solutions will be paramount in driving OOH revenue growth. Although I was energized by the team and great work we did at the OAAA, I am excited to lead the strategic direction and implementation of OUTFRONT’s best in class research, analytics, and measurement to drive positive business outcomes for advertisers. The OOH industry sits at a juxtaposition and on the brink of tremendous opportunity.”
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
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